Skill School: Designing Behavior Change

About this event

Explore how the brain responds to change, risk, and uncertainty with Dr. Kristin Malek, and learn why even great ideas face resistance!

Marketing isn’t just about getting attention. It’s about getting people to think, decide, and behave differently.

In this session, Dr. Kristin Malek explores how the brain responds to novelty, uncertainty, risk, and change, and why even great campaigns, products, and messages can meet resistance. Because the most creative idea in the room doesn’t matter if nobody changes what they do.

Speaker Bio:

Dr. Kristin Malek is a dynamic professional specializing in event design and integrated communications marketing. Her work has earned more than fifteen awards across state, regional, national, and international competitions – a testament to her innovation and creative excellence in the field. With a robust background in events, marketing, customer engagement, and data-driven strategies, Dr. K has a proven track record of driving successful campaigns that enhance brand loyalty and foster lasting customer relationships. She is an active consultant, speaker, extension specialist, and faculty member whose commitment to innovation makes her a respected thought leader and sought-after voice in her industry.

Sponsored By:

University of Nebraska College of Journalism and Mass Communications

Parking Information:

Metered street parking is available.

From AMA – Lincoln