Good morning, Lincoln.

Erika Jensen of The Chocolate Season is working to keep Valentine’s Day treats affordable despite a 14.4% rise in chocolate costs as she refreshes her collection several times a year.

Her Lincoln store aims to attract loyal customers & maintain quality products amid higher prices.

Research led by UNL marketing professor Natalie Chisam finds that companies that treat customer privacy as a business strategy—emphasizing transparency and clear communication—build trust and boost financial results.

The study, published in the Journal of Marketing, offers businesses guidance to align data protection with customer expectations.

A first-year teacher in a rural kindergarten received over 3,000 valentines from all 50 states + from abroad to show students the big world beyond their small town.

The cards and small gifts now brighten every wall in the classroom.

Officer Courtney Quattrocchi works at North Star High School to build trust with youth by mentoring and walking hallways ahead of National School Resource Officer Appreciation Day tomorrow.

Principal Megan Kroll said her steady presence brings extra support & safety to the school community.

Waverly Fire (Rescue) has issued a burn ban for the Waverly Suburban Fire District and the city until measurable rain or snow arrives; outdoor fireplaces, fire pits, and similar open flame devices are not permitted during the ban.

Nebraska did not receive protections from a federal amendment that would keep the DOJ and DEA from interfering with state medical cannabis programs, Nebraskans for Medical Marijuana said Friday.

Advocates say patients and providers remain at risk and will host a virtual press briefing Monday at 11 a.m.

Acoustic Friday at Saro Cider

5:30-9 p.m. — SARO Cider — Enjoy live music — Start your weekend with local acoustic talents while sipping delicious ciders.

Lincoln Stars vs. Fargo Force

6:05-8:05 p.m. — The Ice Box — Ticket prices vary — Catch an exciting hockey match as the Fargo Force takes on the Lincoln Stars.

Spring Flag Football Preseason Training for Grades 1-6

6-9 p.m. — Park Centers Indoor Facility — Early registration fee applies — Get ready for the spring season with preseason training and a complimentary shirt.

Ricky Chilton with Steady Wells

9 p.m. — Duffy's Tavern — $12 ADV | $15 DOS — Country rock with a wry smile from a unique artist born in a Ford Bronco.

Time to Paddy 5k/10k & Lucky 13.1

8-11 a.m. — Holmes Lake Park — Registration fees apply — Kick off the day with a festive run to celebrate St. Patrick's Day in Lincoln.

The Rocket Men

2-6 p.m. — Lied Center for Performing Arts — Ticket purchase available — Experience the top concert pick in Lincoln with Angels Theatre Company.